Market Growth Director
What if you could build your own book of business without having to build your own agency?
You've spent years learning how businesses grow.
You may have built campaigns, led marketing teams, advised clients, developed industry expertise and created relationships with business owners and executives.
ChartLocal has spent more than a decade building the marketing engine behind you. Now we're looking for experienced marketers who can help us decide where to point it.
Location: Fully Remote — Candidates may be based anywhere in the United States
Experienced marketers. Established infrastructure. Entrepreneurial opportunity.
The opportunity
Senior marketers often know where the opportunity is. Building everything required to execute it is the hard part.
If you started your own agency, you would need to build
- Media capabilities
- Vendors
- Creative
- Websites
- Tracking
- Reporting
- Client support
- Billing
- Operations
- Technology
- Contractors
- Processes
At ChartLocal, much of that already exists
You can focus more of your energy on:
- Understanding markets
- Developing relationships
- Diagnosing problems
- Designing strategy
- Building profitable client portfolios
- Creating repeatable systems
You bring the expertise, relationships and ideas. ChartLocal brings the engine behind you.
Who we want
We're hiring marketers first.
This is not primarily a traditional sales position.
We are looking for experienced marketers who understand the connection between:
- Audience
- Offer
- Positioning
- Messaging
- Media
- Customer journey
- Conversion
- Sales follow-up
- Measurement
- Economics
Sales experience is valuable. But strategic marketing ability, business judgment and established credibility with prospective clients matter more.
Marketing Expertise
You have meaningful experience developing or directing marketing strategies tied to business outcomes.
Relationships + Credibility
You have earned trust with business owners, executives, marketing leaders or industry decision-makers.
Builder Mentality
You want to take what works, understand why it works and create something another person can eventually reproduce.
What you will build
From your expertise to revenue another person can reproduce.
Expertise + Relationships
Market Opportunity
Client Portfolio
Proven Strategy
Navigational Growth Plan
Validation
Trained Sellers
Repeatable Revenue
You might begin with a market where you already have significant expertise and relationships. You identify a recurring problem. You work with ChartLocal to develop the strategy. You win initial clients.
We learn. We improve. We document. Then we determine whether another seller can reproduce the result.
The engine behind you
We've spent 10+ years building the infrastructure behind you.
ChartLocal's team, technology and partner network provide access to capabilities including:
- Marketing strategy
- Paid search
- Paid social
- Programmatic
- Streaming / CTV
- Recruitment marketing
- Websites
- Landing pages
- Creative
- Lead generation
- Conversion tracking
- Analytics
- Reporting
- Campaign operations
- Client Success
- Technology
- Vendor relationships
- Billing / operational support
Who this may fit
Your title today matters less than what you've learned along the way.
- CMO
- Marketing Director
- Agency Strategist
- Agency Executive
- Media Executive
- Digital Strategist
- Senior Account Strategist
- Industry Marketing Leader
- Fractional CMO
- Marketing Consultant
- Marketing Entrepreneur
The common denominator isn't the title.
It's the combination of marketing expertise, business relationships, judgment and the desire to build something repeatable.
What the role expects
High standards, clearly stated.
- You are expected to create business, not just manage relationships.
- Profitability matters. Activity without outcomes is not enough.
- Relationships alone are not enough, and marketing knowledge alone is not enough.
- The goal is profitable, recurring client relationships.
- Senior team members are expected to help turn successful approaches into systems.
Location
Build From Anywhere in the U.S.
This role is fully remote.
You can develop markets, build client relationships and work with ChartLocal's distributed strategy, fulfillment and support teams from anywhere in the United States.
The role is outcome-driven and relationship-driven, not office-driven.
Fully Remote — Candidates may be based anywhere in the United States
Benefits
Benefits & Support
ChartLocal offers eligible full-time employees access to a benefits package designed to support health, financial security and work-life balance. Benefits may include:
- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan
- Life insurance
- Short-term disability coverage
- Long-term disability coverage
Specific eligibility requirements, plan options, employer contributions, waiting periods, coverage levels and company policies may change from time to time and are governed by the current plan documents and policies. Candidates who advance in the hiring process will be provided with current benefits information before making an employment decision.
For Market Growth Directors, The Builder’s Code means creating value that can extend beyond your own personal production.
The goal is not simply to win clients. It is to develop strategies, systems and Navigational Growth Plans that strengthen ChartLocal after the original work is done.
The Builder's Code
How We Build
Our growth model depends on talented people. It also depends on how we work together.
The Builder's Code defines the six principles behind how we serve clients, build systems, develop Navigational Growth Plans and work with each other.
- 01
We own the outcome.
Ownership means seeing it through, not simply passing it along.
- 02
We build it once. We make it repeatable.
The value of great work multiplies when others can repeat it.
- 03
We measure what matters.
Being busy is not the same as building value.
- 04
We leave things better.
Every interaction is an opportunity to make something better.
- 05
We tell the truth early.
Trust is built by telling the truth, especially when the truth is difficult.
- 06
We win together.
Our greatest contributions make the entire team stronger.
We are builders.
We build businesses. We build relationships. We build systems. We build each other.
We believe that every person has the responsibility and opportunity to make a meaningful contribution.
Our culture is defined by what we do, the decisions we make, the responsibilities we accept and the standards we uphold.
These are the six principles we build by.
01 — We own the outcome.
We take responsibility for getting things finished, not merely completing our assigned tasks. When something goes wrong, we identify the problem, communicate it and help resolve it.
What this looks like
We follow through on our commitments. We take responsibility for the next step, ensure handoffs are complete, and verify that the intended result was achieved. When we encounter a problem outside our responsibility, we help get it to the right person rather than ignoring it.
02 — We build it once. We make it repeatable.
Every successful project is an opportunity to develop a process, create a reusable asset or improve a system. We do not unnecessarily reinvent work that can become repeatable.
What this looks like
We document what works, standardize recurring processes, and automate repetitive work when it makes economic sense. We create clear instructions, reusable resources, and reliable systems that allow others to succeed without depending on the original creator.
03 — We measure what matters.
Activity is not achievement. We focus on client outcomes, financial performance, quality and meaningful operational improvements.
What this looks like
We define success before we begin. We establish meaningful goals, measure our progress, and use evidence to make decisions. We consider the financial and operational consequences of our work, acknowledge when results fall short, and adjust our approach accordingly.
04 — We leave things better.
A conversation, campaign, client relationship, process or handoff should be better because we were involved.
What this looks like
We look for opportunities to improve the quality, clarity, efficiency, and effectiveness of our work. We address small problems before they become larger ones. We consider how our decisions affect the next person, the client, and the company as a whole.
05 — We tell the truth early.
Bad news does not get better with age. We raise problems while they can still be fixed. We do not hide mistakes, manufacture results or promise outcomes we cannot substantiate.
What this looks like
We communicate clearly and directly, even when the conversation is uncomfortable. We distinguish facts from assumptions, acknowledge mistakes, and raise concerns before they become crises. We make realistic commitments and communicate promptly when circumstances change.
06 — We win together.
We share knowledge, give credit, create redundancy and help others succeed. Nobody should become indispensable by keeping information to themselves.
What this looks like
We share information openly, recognize the contributions of others, and help teammates develop their abilities. We document critical knowledge, create reliable backups, and collaborate across departments. We measure our success not only by what we accomplish individually, but also by what we enable others to achieve.
Our Shared Commitment
The Builder's Pledge
- I will take responsibility for my work and the outcomes I influence.
- I will build things that last, share what I learn and help others succeed.
- I will measure my contribution by the value I create, not merely the effort I expend.
- I will speak the truth, address problems and continually improve what I touch.
- I will respect the people who depend on me and recognize the contributions of those around me.
- I am a builder.
- And I will leave things better than I found them.
The Builder's Test
Six questions to ask when reviewing a project, contribution or important decision.
- 1Did we take responsibility for the outcome?
- 2Did we create something reusable or improve an existing system?
- 3Can we demonstrate meaningful results?
- 4Did we leave something better than we found it?
- 5Did we communicate the truth clearly and promptly?
- 6Did we strengthen the team and enable others to succeed?
Start the conversation
Let’s find 30 minutes to talk.
No long application. Share how to reach you and two times that work, and we'll confirm a quick call.